Since 2004, Principle Pictures has produced dozens of “mini-documentaries” for Partners HealthCare International. As part of the Innovations on Video series, these films highlight cutting-edge procedures at all the Harvard teaching hospitals through interviews with doctors, patients and their families. The films all support Partners mission to improve global medicine and extend the benefits of medical innovation across geographic boundaries. Ranging in length from 5-7 minutes, these films all premiered at the Arab Health Summit in Dubai, the largest medical trade show in the Middle East, where they were seen by more than 30,000 leading physicians and healthcare providers worldwide. The videos are also available on the Partners website, helping attract patients and referrals from around the world.
For the first time in its history, the Partners HealthCare story is captured in “Medicine with a Global Perspective,” a 5-minute video aimed at overseas ministries of health, policy makers, hospital administrators and medical schools. And Partners is making good use of the film during orientations! Every new employee – thousands each year – is shown the film. Thanks to a creative partnership with the Massachusetts Office of International Trade and Investment, foreign delegations are shown the film to emphasize the city’s advantages over competitors in the global marketplace. This video received the 2010 Lamplighters Award from the New England Society for Healthcare Communications.
“For more than four years, Principle Pictures has been an invaluable part of our global marketing communications efforts. Their highly creative, hard-working, and sensitive staff have produced numerous broadcast-quality programs that highlight cutting-edge medical treatments available at Partners HealthCare’s founding hospitals, The Massachusetts General Hospital and Brigham and Women’s Hospital. Always enjoyable to work with, the Principle Pictures team understands exactly what we’re looking for. Time and time again, we are thrilled with the results!”
David M. Jones
Partners International Medical Services