Our Mission

Principle Pictures was founded on the belief that documentary filmmaking is a uniquely powerful way to shed light on the human drama at the heart of the world’s most pressing social and political issues. Since 1999, our passion for storytelling, adventure and social justice has taken us to nearly every corner of the globe, following stories that excite our curiosity and move our conscience. Whether we’re producing a feature-length documentary or a branded film, filming in a war zone or a high-tech laboratory, we take pride in crafting emotional, character-driven narratives brought to life by cinematic imagery and artful editing.

Our Impact Campaigns create educational materials, books, action guides, and interactive media to ensure that each film is a catalyst for sustained dialogue and meaningful social impact. Our documentaries have been screened by some of the world’s most prestigious film festivals, broadcast networks, universities and non-profit organizations, helping raise hundreds of thousands of dollars for the causes closest to our hearts.

Over the years, we have also been privileged to work on a variety of branded films and web videos. Drawing on our independent filmmaking expertise, we help clients around the world tell their stories, build their brands and celebrate their accomplishments. At Principle Pictures, we are committed to approaching every story – no matter how big or small – with the same energy, humor, compassion and insight that we find in the world around us.